Welcome to day one of adspike, a brutally honest take on today’s advertising. And so to today’s question. Not ‘are we human or are we dancer?’ but ‘are we creative or are we editor?’ Take this little gem:
‘Inspired’ by this phenomenally successful pop promo:
How many more times are advertising creatives going to take other people’s creativity (Honda Cog, Flat Eric, Sony Bravia) and pass it off as their own? I guess there is some creativity in appreciating the good in other people’s work and then adapting it for your own needs but really, is that why we wanted to get into advertising? I know we have to find something that shifts units but gratuitous lifting is only one option. The world is filled with the weird and wonderful. My tip is to steal from life, not from other people’s creative work.
January 9, 2009 at 6:00 pm
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