Last year a designer at the agency where I was freelancing sent round an all staffer featuring the inspired photos on sleeveface.com. Imagine my surprise (ie, not surprised at all) when this campaign appeared:. We see, we copy, we take the glory. Likewise, I was at a conference five years ago and was shown this short clip. Need I say more? It upsets me that Campaign raved about this so much. Has creativity really been reduced to watching someone else’s work and saying to your partner ‘we could use that in an ad’? It seems advertising really is that easy.
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