Arriva Aviva!

13 Jan

Brief: take a company whose name suggests heritage and history and give it a name that means nothing and suggests bland corporate nothingness. Next, take 4 celebs, 3 of whom have probably never heard of Norwich Union and pay them an enormous amount of cash (Aviva’s not a charity after all) to explain why they changed their own names. Finally, add on a ludicrously unbelievable rationale that a name change allows us to be who we’ve always wanted to be. End result, no one comes out looking better than when they went in.

One Response to “Arriva Aviva!”

  1. Jon Burkhart January 14, 2009 at 2:47 pm #

    I totally agree. It’s a shocking name and ad. Loving your commentary. Keep it up.

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