Falling Man

4 Mar

Does anyone else find this image on a New York skyscraper disconcerting?

Sticking up a poster on two ‘twin’ towers with an image of a falling man, close to Ground Zero? Now, either these schmucks wanted the publicity – this snap appeared in a UK newspaper – or they were just too dumb to make the connection between their image and the iconic ‘falling man’ of 911. But the people behind the design are New Yorkers, so they must get it and just thought that getting some extra mileage by linking to a sensationalist would be ‘neat’. A spokesperson for the TV channel, AMC, who are airing the show in the US says ‘The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events.’ So, using this logic, the fact that we are talking about it in the context of a terrorist assault in which over 2000 people died (in New York) makes it one of the advertising gaffes of the year.

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