A good ad!

6 Mar

It’s easy to knock ads – lets face it, there are enough woeful ones out there that deserve a good kicking. Every now and again it’s good to relish something lovely. Take this recent ad for the Guardian newspaper:


I like it because it takes a story which everybody knows (the Three Little Pigs) and retells it from various angles, suggesting that the Guardian takes an all round view of news stories. The ad is 100% about the Guardian. I love the art direction and I love the writing. My only gripe is that they could have found better or more convincing actors / VO’s. The black guy outside the court is so wooden they could pulp him to make their paper…

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