Who’s that man?

28 Mar

I’ve seen a lot of posters around town with a man running while holding a Visa card.

Maybe it would have made more sense if I had seen this ad: http://www.youtube.com/watch?v=JZcKY9dux6Q but I haven’t. Nor had I seen this: http://www.youtube.com/watch?v=gpNtntHVrkc. I have heard of Usain Bolt, but would I recognise him in the street? And let’s face it, this poster is on my street. The answer is no. He’s just another guy in a yellow vest. I can’t help feeling that Visa were so excited to get Bolt as their brand spokesman they forgot that most of the world don’t have a picture of his face in their head. If I’m right, it’s a huge wasted opportunity.

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