Archive | March, 2012

Falling Man

4 Mar

Does anyone else find this image on a New York skyscraper disconcerting?

Sticking up a poster on two ‘twin’ towers with an image of a falling man, close to Ground Zero? Now, either these schmucks wanted the publicity – this snap appeared in a UK newspaper – or they were just too dumb to make the connection between their image and the iconic ‘falling man’ of 911. But the people behind the design are New Yorkers, so they must get it and just thought that getting some extra mileage by linking to a sensationalist would be ‘neat’. A spokesperson for the TV channel, AMC, who are airing the show in the US says ‘The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events.’ So, using this logic, the fact that we are talking about it in the context of a terrorist assault in which over 2000 people died (in New York) makes it one of the advertising gaffes of the year.

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Paypal Lies

2 Mar

I got an email from PayPal this morning. The email invited me to ‘grow your business with tips on social media, web analytics and more’. I read on and was told:

“Social Media sites such as blogs and social networks allow people to form connections with other users and brands and share content such as messages, news, video and photos.”

Part of which I agree with. I use Facebook and Twitter to follow friends and people whose opinions I am interested in. But brands? Did PayPal just tell me that I can form connections with brands? Why would I do that? I don’t admire brands. I’m not friends with them. I fill my shopping trolley with them, then eat them. That’s my relationship with most of them. The email continues:

“Sites such as Facebook, Twitter and YouTube have experienced unprecedented growth over the last few years and are some of the most talked about destinations on the web.” I cannot argue about this. But let’s read on:

“Social media offers an opportunity to connect and interact with your customers, promote your brand and drive traffic to your website.” Do PayPal  assume I’ll just believe that this is going to help me because they tell me it will? Do they genuinely believe that Facebook and Twitter can help increase my sales? Have they got ANY proof of this? Can they cite any company whose fortunes have been greatly blessed by their presence on Facebook or Twitter? Because until they do, the only thing they are selling me is lies.

KFC forgets it makes chicken

1 Mar

I haven’t posted for a while. Maybe I haven’t been angry enough. Anger is good, it’s what has always fuelled me to do the best work I can do. Anyway, I’m in Australia at the moment and saw this:

It’s a commercial for a company specialising in fried chicken but which has got so sidetracked by the wonder of social media that it has forgotten to say A SINGLE THING about its product. Don’t get me wrong, I love social media. I love the internet. Here I am using it to tell people what I think, but KFC don’t own or run a social media/web company, they have shops selling fried chicken. The ad brings to life the idea of ‘wouldn’t it be great if you could need all your FB friends face to face, at once’. The ad lasts around a minute and the product (KFC, not Facebook) takes a back seat as the stuff everyone eats when they get together. Not because they’ve chosen to eat it but because KFC organised the whole shindig. Either KFC feel they have nothing good to say about their food or they believe there is nothing new to say and that, as everyone knows all there is to know about them, they can waste time and money on throwing a party for 100 people and then showing the party to the 20million Australians who weren’t invited. All in all, an expensive TV commercial for Facebook, paid for by KFC. The idiots.