She’s back for more

This woman is unstoppable! Fresh form her passion for the drug busting exploits of the British Armed Forces, this woman is now rushing to tell us how she felt when she learned she had cancer.

Only she isn’t, is she? She is a voiceover. Probably one of the few people of Caribbean origin on the books of talent agencies that provide voices for advertising. The trouble is, if as an organisation you are intent on representing multicultural Britain, you might be limited to the same old hacks that do all the black/Pakistani/Chinese voices. Which is why ‘Caribbean Lady’ has shown up again pretending to be a member of the public who wants to tell us something in an advert.

Surely, if you are a cancer charity who wants to tell people how you support them, why wouldn’t you use real people? And if you are putting on an event that showcases our armed forces, why not use real people who are coming along to evangelise about it? Because if you don’t, you come across as shallow, fake and disingenuous. And as a charity, surely that’s the last thing you want to be.