WALK! STAND!

16 Aug

We all hate people who insist on standing on the left of escalators, but is this poster on the Tube going to change behaviour?

It feels wrong on several levels. Firstly the abruptness of the headline comes across as sniping; it’s something you’d say if another passenger just shoved you – a reminder of the hatefulness of many Tube journeys. Why is Tfl telling me off?

Or is it (as I suspect) a message to the influx of Olympic visitors to remind them how we do escalator travel in London? If so, it’s even ruder. ‘A little courtesy won’t harm you’ is an awful way for an Olympic host nation to speak to its guests.

And this is before we get to the design.

If the graphic for ‘STAND’ is two footprints side by side, surely the graphic for ‘WALK’ should be footsteps going down the escalator? Why an arrow? It’s clunky.

All I can suggest is that the agency was away having a jolly at the Olympics and Tfl knocked this one up themselves.

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