I CAN guess what you do

11 Sep

This ad makes me happy every time I see it:

The client has resisted any temptation to squeeze in any mood photography, destinations, prices or the attendant t’s+c’s. What we’re left with is a lovely ad with bags of attitude that leaves me with a url that I remember. And that’s no mean feat. Other brands try harder and get less. This one feels joyful and effortless – hopefully just like the holidays they sell.


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