Race you to the museum

13 Sep

It’s a sad truth that most of the ads I love never make it anywhere near the awards ceremonies. Such will no doubt be the fate of this gem:

No doubt as a response to the London 2012 Olympics, the British Museum has curated an exhibition that shows what sporting competition looked like back in the time when the Olympics were a new idea.

I love the line ‘race you to the museum’ – sport is fun and the line is fun. It actually makes a museum exhibition seem fun. I like the cleanness of the design and the use of an original ancient sporting image. It’s light hearted and simple and clear – certainly a contender for the Adspike poster of the year.

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