This is brilliant!

4 Oct

I have never spent four hours looking at an ad until yesterday. This was the ad:

You can look at it in more detail here.

The image contains visual clues to 75 London Underground stations and there’s a prize if you guess them all. A quick check on Twitter shows that a lot of us have already lost a lot of man hours trying to work out what the sheep in the bath, Barbie and Ken and the witch with the two green people might mean.

Apparently it’s a promotion by CBS Outdoor to show advertisers how good advertising can stand out on the Tube – I first saw the poster at Embankment Tube.

If the other brands who advertise here are even a quarter as engaging as this poster, they should do brilliantly.

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