Careful now…

12 Sep

I’ve seen quite a few ads that I like over the summer. This one has been around forever but I love it:


I love the image. It is instant and simple. Who is more fragile than balloon man? Balloon man’s posture is perfect. He is trepidacious. He is about to step onto the escalator, gingerly, arms out for balance, head down looking for the exact placement of the foot – it’s balletic. And all this beauty for a run of the mill piece of railway station information. It won’t win any awards from the industry but it’s certainly up there as one of Adspike’s ads of the year.

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