Mini Fist Pump

8 Dec


I do like a good pun, and the Just Eat posters are full of them. Hot on the heels of their ‘box set’ of pizzas comes this gem. The ads capture the spirit of takeaway / home delivery food, who orders it and when. But what I love is the concept of ‘mini fist pump’. I have no idea where it comes from. It’s like they actually made it up, and designed a logo for it. It adds nothing to the meaning of the ads, but spiritually it lifts it to another level. Well done to all involved.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: