Mini Fist Pump

8 Dec

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I do like a good pun, and the Just Eat posters are full of them. Hot on the heels of their ‘box set’ of pizzas comes this gem. The ads capture the spirit of takeaway / home delivery food, who orders it and when. But what I love is the concept of ‘mini fist pump’. I have no idea where it comes from. It’s like they actually made it up, and designed a logo for it. It adds nothing to the meaning of the ads, but spiritually it lifts it to another level. Well done to all involved.

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