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Weakest Lynx

30 Aug

This has been doing the rounds on social media, which means it must be popular.

 

But what is Lynx suggesting? That it was their deodorant / bodyspray that saw girls strip off in front of Harry? No Lynx, it’s because he is a prince, third in line to throne and worth billions. Your small can of chemicals and gas had nothing to do with it.

WALK! STAND!

16 Aug

We all hate people who insist on standing on the left of escalators, but is this poster on the Tube going to change behaviour?

It feels wrong on several levels. Firstly the abruptness of the headline comes across as sniping; it’s something you’d say if another passenger just shoved you – a reminder of the hatefulness of many Tube journeys. Why is Tfl telling me off?

Or is it (as I suspect) a message to the influx of Olympic visitors to remind them how we do escalator travel in London?┬áIf so, it’s even ruder. ‘A little courtesy won’t harm you’ is an awful way for an Olympic host nation to speak to its guests.

And this is before we get to the design.

If the graphic for ‘STAND’ is two footprints side by side, surely the graphic for ‘WALK’ should be footsteps going down the escalator? Why an arrow? It’s clunky.

All I can suggest is that the agency was away having a jolly at the Olympics and Tfl knocked this one up themselves.

It’s all happening on the Tube

18 Jun

I’m not great at taking photos in tube trains. I feel weird. And when I’m taking photos of ads in tube trains I feel like a complete freak, so I tend not to do it. Still, a couple of tube cards have caught my eye in the last month and I apologise in advance that the following photos are not my own. This one made me happy, but for the wrong reasons:

I have come to detest the Evening Standard. Maybe it always was a venal, right wing rag intent on scandalising the commuter belt, but at least in the old days we had to pay for it. Now it’s free and infecting all who read it with the same venom as the Express and the Mail. Yes, the paper I am reading is rubbish, but I’m bored and it’s that or deleting photos from my phone for the next 15 minutes.

And then there is this:

Only this isn’t it. The one I want but can’t find on the web has a pinstripe suited business leader saying ‘Who cares about Greece? I’m waiting until Ireland goes on sale’. Now, I don’t know who the man is, and I know very little about the current economic crisis. So much so that I don’t know if the ad is ironic or super smart.

The line underneath is ‘for business people with more sense than money’. I’m assuming that the ad is selling me share trading, or a business website, or some kind of economic commentary. But no. It’s selling me conference calling. Only it isn’t, because it has just confused the heck out of me.

In fact, as you can see from the ad I found on the internet that sits in the same campaign, they are now being defaced. Way to go powwowwow. I hope your conference calling business goes from strength to strength. Maybe next time you should try telling people what it is you do and why they should use you. Just a thought.

POS

21 May

It’s worth writing about this one just to say ‘Check out this checkout’.

Maybe this stuff works. Maybe people who are at the checkout in a major store think to themselves, ‘Ooh, the food’s good, maybe I could insure my holiday with these people’.

You think? What exactly is jumping out at you from this mess? Where’s the single minded, unifying call to action that tells us Sainsbury is a financial institution that will make my life easier, safer and better? There isn’t any. It’s a mishmash of flyers and leaflets vaguely held together by some orange circles and a font. I doubt if one in a hundred shoppers picks anything up from here, despite Sainsbury paying good money to an agency.

One day an agency and client will embrace the challenge of POS properly and the results will be game changing. In the meantime, the checkouts of major supermarkets remain as cluttered as board full of ads in a newsagent’s window.

Lavazza – what happened?

23 Apr

A while ago, Lavazza posters were a thing of beauty. A gorgeous slice of luxurient surrealism to brighten up the greyness of a tube journey. Posters like this:

Beautifully mad and leftfield. Recently, they have been displaying this around town:

Where’s the joy? I get the air stewardess using her Ganesh arms to serve coffee. I loved the models adorned with teaspoons and coffee cups. It felt gorgeous and ‘coffee’. As for this, we have two models pretending to be in love while their lower regions are soaked in canal water. The coffee is sitting unloved, ignored and possibly a little embarrassed on the table. Who are they? How did they get there? Why? Where’s her bag? There is no back story, no character and the image is just, well, flat. There’s probably been a regime change at the Lavazza marketing HQ, and it is a real loss to advertising. I can’t help feeling that somewhere, the agency that created all the previous beauty is crying real tears.